This is no obituary, for Alyque Padamsee lives on through his work

Alyquee Padamsee campaigns

Brand Father of Indian Advertising, Alyque Padamsee, passed away at the age of 90, leaving us with memories and the legacy of his work.

Very rarely does your heart really ache on the demise of a personality you probably didn’t know in person – today is one such day. Brand Father of Indian Advertising, Alyque Padamsee moved on to a better place today. At the age of 90, he was the youngest person I have known. The ad world, and our overall universe, lost a little bit of colour today, forever.

For the unacquainted, search “Father of Indian Advertising” on Google and Padamsee’s name flashes on the screen with quick un-ambiguity. Over a span of 14 years, Alyque Sir, shaped Lintas into what it is today. In his advertising career, he went on to build over a 100 brands, giving us many iconic campaigns that we remember fondly even today. Remember Surf’s Lalita Ji or the Liril Girl under the waterfall?

In the words of Wikipedia, he is the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising. Alyque Sir also played a crucial role in the world of theatre and movies.

Well, for me, Alyque Padamsee was the ‘young at heart’ man who spoke with the same vigour on calls and compelled me to delve into what I truly stand for.

Here are some of the iconic Alyquee Padamsee campaigns to remember the man for all the glory he added to this world.

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This is no obituary, for the man continues to live on with his work that is truly, in literal sense, immortal.


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