GOZOOP, one of the leading integrated marketing companies in India, has appointed Sunchika Pandey as the new Group Director of its Citizen Initiatives & Government division. Sunchika will head the division’s pan-India project from the agency’s headquarters in Mumbai.
Sunchika Pandey comes with over 14 years of experience in journalism and digital content production, and has worked with some esteemed media corporations including Zee, NDTV and DNA. She is also the founder of HAT Media, a company that dedicatedly handles various government and police social media accounts across six cities, one of them being of the iconic Mumbai Police Twitter handle.
A major part of Sunchika’s role as Group Director would be leading brand strategies, content creation, communication and social media for all citizen initiatives and government clients. All existing accounts of HAT Media will also now operate under Gozoop.
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Speaking about the new appointment, Ahmed Aftab Naqvi, CEO & Co-Founder, GOZOOP says, “We are delighted to have Sunchika head our Citizen Initiative & Government Organisation division of GOZOOP. Having worked with some of the prominent government accounts, Sunchika’s skill and experience will be a perfect catalyst for GOZOOP’s growth. Her in-depth understanding of the evolving digital landscape and knowledge of how to utilise social media and other digital platforms are par excellence. We look forward to having Sunchika on board and co creating value.”
Rohan Bhansali, Co-Founder of GOZOOP says, “What we loved most about Sunchika are her ethics and integrity with which she conducts herself and her business. We are richer in capabilities as well as values by having Sunchika as part of GOZOOP’s leadership team.
Commenting on the new role, Sunchika Pandey, Group Director, Citizen Initiatives & Government Organisation, GOZOOP says, “In this upcoming digitally forward world, I was looking to join a company that resonates with my ideologies of simplifying communication, bridging the gap between the government & public, and using social media to bring about social change. I’m looking forward to be a part of GOZOOP and work alongside creative minds to further strengthen its Citizen Initiative and Government division.”