With 2,742,028 subscribers on her YouTube channel, Shruti Arjun Anand truly knows what it takes to be a YouTube star and how to leverage the platform to it’s best.
From Fashion to Fitness to daily life situations and relationship talks, Shruti Arjun Anand has been vlogging since 2012 and there was no looking back. For her Youtube started out as a hobby and has come to owning a beauty company.
Here’s Anand in her own words about her journey so far, the content creation process and much more.
- Research – On what is trending, what does my audience want ? and what i haven’t worked on in a while. Since i have been working on makeup and comedy i get the option to work on either.
- Ideating – I will draw out a quick draft, pen down my thoughts and dialogues.
- Scripting – I usually sit down with the boss man and directors and others (the more the merrier) Tell them about the idea i have in mind and see if it is worth working on. Sometimes different people give you different ideas for the same topic. Gives the script a nice twist! Also working alone gets kinda boring. The audience chooses what you make. It is not about staying relevant but about doing what your audience wants! If they don’t like it then you aren’t relevant.
- Production – Shoot, Edit, GoLIVE.