Emirates NBD’s short-format advert, Give In To Giving, promotes Exchanger, their Volunteer Programme launched in 2015 that offers opportunities to employees, family, and friends to work towards the good in exchange for their time.
Give In To Giving, shares a small instance, of a previously self-centered person, who turns around after involuntarily helping an elderly lady. Discovering the benefits of giving in to giving, lead him to help voluntarily and also alluring another self-centered person in the process.
Emirates NBD’s advert is a prime example of cause marketing. Not just promoting a cause in an advert but promoting their Volunteer Programme, takes it a step further, manifesting that they walk it like they talk it. They believe that altruism is deeply rooted in humans and it’s never too late or too early to begin volunteering.
Majority of the people have become self-absorbed. Selfless people are a dying breed. Emirates NBD, one of the largest banking groups in the Middle East fulfills their corporate social responsibility by not only spotting this problem but working towards eradicating it. Such an action would also carve their name in consumers’ mind and raise goodwill.
The advert is created by Leo Burnett, Dubai, the production house is Hanzo, is copywritten by Akhilesh Bagri, and is directed by Aryasb Feiz.
Along with making a positive impact on people, volunteering can also help you gain work experience, lead you to new hobbies, counteract on the effects of stress, anger and anxiety, and more.
Being selfish benefits you but being selfless benefits you and others, a notion explained well in the advert.