#GlobalSamosa: IKEA's Deal with the Dark is a bright pleasure

Paawan Sunam
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IKEA Amsterdam Christmas Campaign, titled, Deal with the Dark, is a poetic treat visualized as a majestic dream with particulars, as attention makes everything more beautiful.

IKEA, a Swedish-founded multinational group, took action, plead to look beyond our reflection and placed their products - home accessories and furnishings with dexterity in the video.

If you shift your focus, the products fused in the midst of the poetic tale, also show their price, making it informative, if a viewer seems to like it; it's no hocus-pocus.

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IKEA and Havas-Lemz (Advertising Agency), saw a different point of view that reaches out to the new. The concept of narrating a poem and realizing a vision is fairly fresh. Most times, if an advert goes beyond to tell a story, they fail to place the product organically. Although, Deal with the Dark, doesn't fail to do so.

Floris Kingma is the star of this advert, who splendidly directed it. He is a wizard when it comes to words, the narrative poem would stupefy you.

The advert is produced by CZAR Amsterdam, music is by AMP Amsterdam and the creative director is Merien Kunst.

The advert's energy is a change in the advertising scenery.

Advertising creative director creative Video advertising agency havas lemz IKEA concept Music agency Director accessories products Story group advert narrative Amp advertising scenery Amp.Amsterdam Amsterdam CZAR CZAR Amsterdam Deal with the dark energy Floris Floris Kingma furnishings IKEA Amsterdam Christmas Campaign Kingma Merien Kunst multinaional narrative poem poem poetic poetic treat scenery Swedish-founded treat