Renowned film production powerhouse Red Chillies Entertainment (RCE) awarded its digital mandate to White Rivers Media.
Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019, following the success and conclusion of the promotion campaign for the Aanand L. Rai directorial, Zero.
The year 2019 will be a power-packed year for Red Chillies Entertainment as its upcoming movie, Badla, starring Amitabh Bachchan, is slated to release this year. The association with White Rivers Media is a perfect synergy at this point as Red Chillies Entertainment and White Rivers Media conceived some incredible campaigns for Zero, cleverly employing MarTech to deliver fresh and unique fan experiences.
Speaking on the same, Binda Dey, Head of Marketing at Red Chillies Entertainment said, “It’s been great working with an enthusiastic and proactive team at White Rivers Media.We look forward to continuing our existing relationship with them,for Badla and others.”
Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media added, “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”