Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Gully Boy taking on the streets with Google Maps, Surf Excel’s #BrandSaga, Ariel’s latest chapter of #ShareTheLoad, and more.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Ariel is back with #ShareTheLoad – this time sharing a message with Sons
More men are sharing the load than 4 years ago, but this is just the beginning, Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Read more here.
#BrandSaga: Surf Excel: The brand that celebrated stains
Today we walk down the memory lane, unraveling the saga of a brand that convinced us to believe that ‘Agar daag lagne se kuch accha hota hai toh #DaagAcheHain’. None other than Surf Excel – the brand which is touted to have revolutionized the detergent category with its distinct positioning. Read more here.
When Big Bazaar went the Emi-Way….
Big Bazaar collaborated with rapper Emiway Bantai for the announcement of Sabse Saste 5 Din to cater the young audience. Did it rap the right way? Experts share… Read more here.
When Gully Boy took to the streets with Google Maps
Excel Entertainment took to social media to announce a UGC activity asking fans to submit selfies with Gully Boy graffiti across India to win a chance to attend the music launch event on January 24. Read more here.
With BJP’s #5yearchallenge, 2019 General Elections to see political war of memes
Unlike General Elections 2014, the Political Battle this time would be fought with Memes, Video Sketches, Personalization at Scale over and above plain manifesto/grass root level campaigning. Read more here.