Wavemaker India wins media mandate for health and fitness start-up

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Wavemaker, the media, content, and technology agency from GroupM has bagged media mandate for, health and fitness start-up led by Mukesh Bansal and Ankit Nagori.

Speaking on the win, Kishan Kumar M S, Vice President, Wavemaker India said, "We are extremely thrilled and honored to partner with in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.”

Also Read: Wavemaker wins social and creative mandate for TATA Global Beverages

Launched in 2017, offers four fitness and health products – fitness under Cult.Fit, health food under Eat.Fit, yoga and meditation centres under Mind.Fit and doctor consultation, health check-up and managed care plans with

Commenting on this, Naresh Krishnaswamy, Head of Growth and Marketing, said, “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach & ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.”

Wavemaker WPP association Content Health philosophy products technology Partner yoga strategic approach Naresh Krishnaswamy Brand Mukesh Bansal Mind.Fit meditation Kishan Kumar M S healthy health check-up Health and Fitness Head of Growth and Marketing fitness Media Eat.Fit doctor consultation Cult.Fit fit check-up GroupM care plans Care mandate Ankit Nagori category Consultation India Wavemaker India agency Vice President plans