Agency Feature: Adsyndicate

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Who are we?

Adsyndicate are 25-year-young, one of the largest independent advertising agencies who gave India some monumental and memorable brands. We believe the challenge for brands is to navigate a rapidly evolving digital and innovation landscape. Be the change. And lead in everything we do. Print, Digital, Films, OOH, Events and BTL.

We draw on the versatile talents of a rare, gifted breed of professionals who dream advertising. Live advertising. Breathe advertising. We marry data, insights with innovation. Research with reason. Big leap thinking with big-ticket branding.

To cut a long story short, we aren’t exactly mawkishly sentimental of a tilak on the forehead. Nor footloose and fancy-free about a tattoo on the forearm.

What's in the name?

We are a multi-disciplined syndicate of five-different divisions who are into digital, print, films, OOH, events and BTL. Being technology-led, we are abreast of Gen-Z technovation, agile, adroit and constantly evolving through the process of seismic innovation.

What we do?

Digital Consulting – Digital Strategy, Gamification, Customer Experience, Analytics

Digital Services – Performance Marketing, Social Media Management, Search Engine Optimization, Search Engine Marketing, Media Buying and Planning

Technology Offerings – Chatbots, Augmented Reality, Virtual Reality.

Why we do it?

The challenge for brands today is to navigate a rapidly evolving digital and innovation landscape. We believe that we have the capability and potential to help bring this change through unique storytelling methodologies across platforms and formats. In a nutshell: We sell, or else...

How we evolve?

We’re the early bird who adopt the latest marketing and technology trends. These innovative methods have been integrated in our strategies eventually driving exceptional results for our clients. Also, we hire an army of interns from leading Business and communication schools from India to bring fresh thoughts and perspectives into business. The company is also into investing in early-stage startups in technology, analytics and content business as part of the incubation process at prominent technology and business management institutes. To illustrate a point, recent examples being the use of Virtual Reality for delivering test drive and Hyper-Local Optimization of websites.

Social responsibility in social media

The organization has partnered with leading NGOs who are into delivering mid-day meals at schools across India. Employees of the organization also participate in various initiatives towards swacch bharat abhiyan and the likes.

Need of the hour

If laws are made, they will be made by platforms.  And as an agency, we won’t have much control to tweak it, all we can do is abide by it.

We are obsessed with optimizing Quality. There should be a thorough check on the psychographic and demographic data we have about the consumers, and our sources and how we can filter it for our campaigns and not misuse these for other needs.

We learned the hard way

We have built a strong governance system in the business operations to not only make sure our client wins but also have pride in associating with us by delivering superior client experience.

They work with us

Union Bank, State Bank of India, Tata Motors, Nissan, Phoenix Market City, Puravankara, Manipal University, TAPMI among others.

Industry as we foresee

More than the platforms, Social Media Industry in India will thrive on 1. Faster and better internet penetration

  1. Smartphones available at a cheaper rate with high-end specs
  2. People adopting local language
  3. Micro-heroes coming center stage through multiple UGC platforms
  4. Transition from social content to storytelling

These and other factors may change the Indian Social Media Industry by leaps and bounds within the next 2 years.

A day without Internet

A day without the internet will be enough to conduct meetings, interviews, creating strategies, or checking downloaded data to make plans, due diligence or making reports. Time is crucial, with or without the internet, it must be leveraged for consistent performance else there are 146 other things you can do.

Lastly, are you hiring?

We are always exploring for people who are amazingly agile, bright and multi-faceted to fuel business growth. If you feel you have what it takes to make a difference, come join us and be part of Adsyndicate

  1. Super growth guaranteed for those who are keen to grow
  2. Not interested in routine work
  3. Explore yourself to newer areas
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