Dubai Tourism unveils the third edition of Be My Guest ft SRK

campaign #BeMyGuest
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Dubai Tourism unveils a teaser to the second leg of their Be My Guest campaign ft Shah Rukh Khan. The campaign launched on 25th February across social media and online platforms.

#BeMyGuest by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) creates a campaign providing audiences compelling reasons to visit and revisit Dubai.

Filming in Dubai for the latest sequel of the promotional campaign, ‘King Khan’, as he is popularly known, who is a lover of the city and a frequent visitor, finds himself on a surprising treasure hunt across the city, discovering ‘must-see’ attractions that showcase the diversity of Dubai.

Throughout the campaign Shah Rukh lives his Indiana Jones moments, reaching out to his fans across the world, seeking their help in solving clues, and inviting them to find what other fantastic experience awaits them, only in Dubai. Each episode of the mystery – fantasy-entertainment laden series ladders on to a dramatic culmination in Episode 6 – an absolute ‘not-to-be-missed’ grand finale – by the superstar’s own admission.

Commenting on the film, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “To us, Shah Rukh Khan is more than a Bollywood icon; He is a much-loved Dubai veteran, with a long-standing connection to the city and our people. So who better to take on an unexpected and delightful new journey showing him facets he’s never seen before – and as such inviting all his fans to live his journey as ‘his guest’ in his second home. Following the success of the previous two editions of #BeMyGuest, we are delighted to partner with him once again on a completely different, yet predictably unmatched performance, in this latest narrative.

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This 3rd sequel film series captures both Shah Rukh Khan’s genuine enthusiasm for Dubai as he discovers many of the emirate’s ‘must-visit’ attractions, but also actively interacts with viewers, as we bring it all together in our finale, aiming to keep audiences excited and eager to visit Dubai themselves.”

Playing a pivotal role in positively advocating for the emirate, Shah Rukh Khan said, “I have been travelling regularly to this wonderful city for years and each time I visit, I’m just amazed by so much that’s new, exciting and the best-of-its-kind in the world. But beyond the fresh and exciting things to explore, what I find truly memorable is the soul of the city – its people and hospitality – that make every visit even more remarkable. Dubai is a truly fantastic destination with so much to discover, whether it’s family entertainment, culture, adventure, or food, and its superlative service that makes it the must-visit destination for everyone.”

Since its launch in December 2016, #BeMyGuest has seen engagement across social media with the sequel, which was made in 2017, receiving over 100 million views worldwide.

The film has won international awards including the Grand Prix at the International Tourism Film Festival, ‘Tourfilm Riga’ held in Latvia and the Diamond Award at ITB Berlin’s ‘Golden City Gate’ tourism awards.


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