We all remember the increase in sales of Yakult after To All The Boys I Loved Before…From Tom Cruise’s Rayban to Lara Jean’s Yakult, here are a few more examples.
The perks of movie marketing have been tried and tested to the point wherein certain brand placements led to the product going viral.
Everything about a movie is iconic. It’s like a fairy-tale people choose to believe in. So, when they see their favorite actor wearing Aviators or their dearest actress wearing a dazzling dress, they want to wear it too. It doesn’t matter if the brand has integrated a paid promotion or the product placement is to signify the characteristic of a character or a scene, that the product represents too.
Also Read: Changing dynamics of Movie Marketing: Are digital efforts translating into in-theater leads
Time & again Bollywood movies have set trends over the years. Religious fans know no length, if they see something in a movie they like, they want to buy it. If their pockets are not deep, they would make a hole in it to buy the product. Which is why products have picked up after being spotted in a movie and the sales have stayed high at least till the movie buzzed around.
Top Gun – Ray-Ban Aviators
Tom Cruise redefined Aviators and their prominence.
Tamasha – Social
Social, was cleverly placed in the story-line and paved path for the transition course in the feature and gained eminence.
Koi Milgaya – Bournvita
Rohit was as good as a superhero (not as good as Krrish) coming over his vulnerabilities. Children were a big fan of this movie and of Bournvita.
Kuch Kuch Hota Hai – GAP
Rahul may be a cheater but he sure was responsible for GAP’s increasing popularity in India after the movie’s release.
To All The boys I’ve Loved Before – Yakult
Yakult was used to portray a character’s ethnicity. And it also introduced itself to the audience previously oblivious about the brand.
F.R.I.E.N.D.S. – Athleisure (Rachel Green)
This is The One that couldn’t be left out as F.R.I.E.N.D.S. was not a movie but Rachel Green set trends that are still running, most foremost being athleisure and her outfits are still the G-Thing.
Shahenshah – Black Dog
Introduction of a premium brand in a prime scene.
These brand placements could be organic or paid, but sure did manage to get the products flying off the shelves and how.