When movies made brands viral...

Paawan Sunam
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Brands Movies Marketing

We all remember the increase in sales of Yakult after To All The Boys I Loved Before...From Tom Cruise's Rayban to Lara Jean's Yakult, here are a few more examples.

The perks of movie marketing have been tried and tested to the point wherein certain brand placements led to the product going viral.

Everything about a movie is iconic. It's like a fairy-tale people choose to believe in. So, when they see their favorite actor wearing Aviators or their dearest actress wearing a dazzling dress, they want to wear it too. It doesn't matter if the brand has integrated a paid promotion or the product placement is to signify the characteristic of a character or a scene, that the product represents too.

Also Read: Changing dynamics of Movie Marketing: Are digital efforts translating into in-theater leads

Time & again Bollywood movies have set trends over the years. Religious fans know no length, if they see something in a movie they like, they want to buy it. If their pockets are not deep, they would make a hole in it to buy the product. Which is why products have picked up after being spotted in a movie and the sales have stayed high at least till the movie buzzed around.

Top Gun - Ray-Ban Aviators

Tom Cruise redefined Aviators and their prominence.

Tamasha - Social 

Social, was cleverly placed in the story-line and paved path for the transition course in the feature and gained eminence.

Koi Milgaya - Bournvita

Rohit was as good as a superhero (not as good as Krrish) coming over his vulnerabilities. Children were a big fan of this movie and of Bournvita.

Kuch Kuch Hota Hai - GAP

Rahul may be a cheater but he sure was responsible for GAP's increasing popularity in India after the movie's release.


To All The boys I've Loved Before - Yakult

Yakult was used to portray a character's ethnicity. And it also introduced itself to the audience previously oblivious about the brand.


F.R.I.E.N.D.S. - Athleisure (Rachel Green)

This is The One that couldn't be left out as F.R.I.E.N.D.S. was not a movie but Rachel Green set trends that are still running, most foremost being athleisure and her outfits are still the G-Thing.


Shahenshah - Black Dog

Introduction of a premium brand in a prime scene.

These brand placements could be organic or paid, but sure did manage to get the products flying off the shelves and how.

Social media marketing Media promotion trends Print radio Social Brands India Bollywood Marketers advertisers platform ‘Product Entertainment products friends Engagement Movies Movie Bournvita athleisure cinema low cost spends OOH Paid Aviators Black Dog compilation GAP Koi Milgaya Kuch Kuch Hota Hai low-cost spends Marketing in Movies paid promotion placement product placement Rachel Green Ray-Ban returns Shahenshah Shahenshah - Black Dog Tamasha Televison To All The boys I've Loved Before Top Gun Yakult