When movies made brands viral…

Brands Movies Marketing

We all remember the increase in sales of Yakult after To All The Boys I Loved Before…From Tom Cruise’s Rayban to Lara Jean’s Yakult, here are a few more examples.

The perks of movie marketing have been tried and tested to the point wherein certain brand placements led to the product going viral.

Everything about a movie is iconic. It’s like a fairy-tale people choose to believe in. So, when they see their favorite actor wearing Aviators or their dearest actress wearing a dazzling dress, they want to wear it too. It doesn’t matter if the brand has integrated a paid promotion or the product placement is to signify the characteristic of a character or a scene, that the product represents too.

Also Read: Changing dynamics of Movie Marketing: Are digital efforts translating into in-theater leads

Time & again Bollywood movies have set trends over the years. Religious fans know no length, if they see something in a movie they like, they want to buy it. If their pockets are not deep, they would make a hole in it to buy the product. Which is why products have picked up after being spotted in a movie and the sales have stayed high at least till the movie buzzed around.

Top Gun – Ray-Ban Aviators

Tom Cruise redefined Aviators and their prominence.

Tamasha – Social 

Social, was cleverly placed in the story-line and paved path for the transition course in the feature and gained eminence.

Koi Milgaya – Bournvita

Rohit was as good as a superhero (not as good as Krrish) coming over his vulnerabilities. Children were a big fan of this movie and of Bournvita.

Kuch Kuch Hota Hai – GAP

Rahul may be a cheater but he sure was responsible for GAP’s increasing popularity in India after the movie’s release.

To All The boys I’ve Loved Before – Yakult

Yakult was used to portray a character’s ethnicity. And it also introduced itself to the audience previously oblivious about the brand.

F.R.I.E.N.D.S. – Athleisure (Rachel Green)

This is The One that couldn’t be left out as F.R.I.E.N.D.S. was not a movie but Rachel Green set trends that are still running, most foremost being athleisure and her outfits are still the G-Thing.

Shahenshah – Black Dog

Introduction of a premium brand in a prime scene.

These brand placements could be organic or paid, but sure did manage to get the products flying off the shelves and how.


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