David Wehner, CFO, Facebook at Morgan Stanley Technology, Media & Telecom Conference 2019 in San Francisco announced the launch of Facebook clear history feature.
Facebook clear history feature was first announced in early 2018 and will now be launched later this year. The feature would allow the users to view the websites and apps they’ve interacted with and have their data stored and delete this information from their Facebook accounts.
“Broadly, [clear history is] going to give us some headwinds in terms of being able to target as effectively as before,” Wehner said at the Morgan Stanley Technology, Media & Telecom Conference 2019 in San Francisco, as reported by CNBC.
When the feature was first announced Mark Zuckerberg wrote in a Facebook post, “In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want. We’re building a version of this for Facebook too. It will be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on”.
The feature advocates the users’ privacy but as Wehner mentioned it would also add an obstacle to Facebook’s targeting procedure with one less resource.