Grofers awards digital media mandate to PivotRoots

Social Samosa
Feb 06, 2019 11:47 IST
New Update

With the thought of consolidating the digital media buys through programmatic, Grofers appoints PivotRoots as their agency to manage their programmatic duties.

Commenting on the win, Shibu Shivanandan, Founder & Managing Director at PivotRoots says, “We are excited and proud to have an aggressive brand like Grofers, on our client roster. Not many brands in India understand the value of using programmatic in digital media and how it can drive buying efficiencies along with building a long-term data strategy. The vision of this partnership is to eliminate the silos between the direct buys and biddable platforms. The team at PivotRoots is excited to partner with Grofers. We look forward to take this partnership ahead with Grofers in other avenues as well”

Also read: Future X Media bags Digital Mandate of Magical Makeovers

Prashant Verma, VP - Marketing at Grofers, comments, “Grofers has seen a five-fold growth in annualized GMV in the last 15 months and has set even higher ambitions in 2019. The team at PivotRoots has a great vision and is focusing on how to drive programmatic-first digital strategies and create value for brands. We look forward to working with this passionate bunch of young talent.”

#Advertising #Agency Feature #digital agencies #ICICI Bank #digital media #Brands #Grofers #swiggy #partnership #amazon prime video #disney #CAGR of 66% year #direct buys and biddable platforms #Founder & Managing Director at PivotRoots #GMV #India’s advertising industry #Pidilite #PivotRoots #Prashant Verma #Shibu Shivanandan #VP - Marketing at Grofers