How has M&M's stayed relevant since 1941?

Paawan Sunam
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m&m's marketing strategy

Funny Commercials. That would be the short answer. M&M's, the colorful button-shaped chocolates have created a fan base of their own in the candyland of marketing with their rib-tickling commercials.

By starting off with a concept to candy-coat chocolates, so soldiers can carry it through warm climates without having it melt, to producing more than 400 million individual M&M's every day in the United States and providing in more than 100 countries worldwide, M&M's - the journey has been dramatic, to say the least.

According to a report on Statista M&M's was the top-ranked chocolate candy brand in the United States with $688.7 million worth of sales in 2017 and M&M's Marketing Strategy has played an integral role in it.

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From starting with the tagline "Melts in your mouth, not in your hand" and making it their prominent USP till humanizing the candies and presenting them in amusing narratives, the M's trotted a long way since 1941 to 2019.

Be it the 1996 classic, Faint or the dark humour of Switch, these M's never failed to tickle your funny bone. From featuring Danny DeVito to collaborating with the X-Men, these M's are all over the place.

Check out the funniest of M&M's commercials of all time. The list is in no particular order.


Red's Decision

Too Far

Bad Baby

Endless Queue

"Trailer" PSA

Movies are better with M&Ms


M&M x X-Men Apocalypse - Rainy Day

Tainted Teaser/Eating in Bed

Super Bowl Commercial 2018 ft. Danny DeVito - Human

Super Bowl Commercial 2012 - Sexy and I Know It

Super Bowl Commercial 2014 - Delivery


Plane Commercial

Did we miss out on a M&M advert you thought was hilarious? Let us know in the comments below.

marketing humour Brand concept sales chocolate United States report chocolate brand Candy individual Fan USP states chocolates worldwide dark countries tagline X-Men United commercials base million candy brand chocolate candy chocolate candy brand classic Danny Danny DeVito dark humour DeVito Faint fan base Funny Commercials M&M's narratives rib-tickling statista Switch