Powered by :
As India becomes a top-ten priority market for Mars Wrigley, CMO Nikhil Rao explains how the brand is balancing mass scale, premium relevance and digital-first impulse to drive growth in a fragmented FMCG market.
Share this article
If you liked this article share it with your friends.they will thank you later
/socialsamosa/media/media_files/2026/02/02/desktop-leaderboard-5-2026-02-02-18-57-32.png)
/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/12/22/nikhil-rao-mars-2025-12-22-18-23-48.jpg)
6 Min read
/socialsamosa/media/media_files/4GAU8BZzFkG6VlsjGZYR.png)
/socialsamosa/media/post_banners/Ro9TMt0piKTTJvHKLIaz.jpg)
/socialsamosa/media/post_banners/mLMpW796oUywVzvAWy9h.jpg)
/socialsamosa/media/post_banners/GCU8KqACQizKRZkRjVzp.jpg)
/socialsamosa/media/post_banners/7XIUl9G7TK0Z244SmoQH.jpg)