SBI Life presents #MainSeHum campaign ft. Puja and Cheteshwar Pujara

SBI Life
SAMMIE

SBI Life extends #MainSeHum, depicting the transition of becoming a couple and putting family’s needs ahead of one’s own.

SBI Life Insurance renewed its ‘Main se Hum’ brand campaign with a new ad capturing instinctive moments of love, care, commitment, and happy responsibilities and highlighting the positive approach of today’s consumer towards life insurance.

The advert is directed by Rushil Byala. Conceptualized and executed by WATConsult, the video features Star Indian batsman Cheteshwar Pujara and explores the cricketer’s personality off the field and how he puts his family’s needs ahead of his own at all times.

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The advert traverses through Cheteshwar and Puja’s real-life journey. The 360° campaign is being showcased across multiple platforms which include TV, print, outdoor, along with digital and social media.

You know Pujara as the dependable middle-order batsman and a team man on the pitch. The video talks about how Cheteshwar keeps his family first both on and off the field.

SBI Life’s #MainSeHum campaign features real-life couples narrating their story of transition and their take ongoing ‘Main’ se ‘Hum’. Previously the brand released adverts for the same campaign features Neha Dhupia and Angad Bedi sharing their story.


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