Scarecrow M&C Saatchi completed 9 years and to celebrate everything that has happened in the last 9 years, the agency rode on the popular social media wave by creating its own #NineYearChallenge.
Lord Maurice Saatchi, Co-founder, M&C Saatchi talks about where he sees advertising in the next 9 years. “In the last 9 years, advertising has made Google and Facebook worth $1.28 TRILLION. In the next 9 years, we are going to have a big redistribution of wealth from them to the brilliant people who actually make the advertising. That’s us.”
Moray MacLennan, Worldwide CEO, M&C Saatchi spoke about where he sees M&C Saatchi in the next 9 years.
“M&C Saatchi in 9 years’ time is going to be the Home to the creative entrepreneur. We will be known for becoming a place where all entrepreneurs want to be at. We will be turning them down, there will be new sectors, we will be in new geographies, we will be in sectors that don’t even exist right now because M&C Saatchi, the Saatchi brand name is always been known for doing things first. Putting entrepreneur all over and doing things differently for leading the industry and we will be doing that even more in 9 years’ time.
It’s going to be a lot of change but that remains the same. It’s not necessary about being bigger, although we will be. It’s about being more influential and I would like to think in 9 years’ time we will be the most Influential Creative Company in the world as well as be known for being the home to the creative entrepreneurs.”
Richard Morewood, CEO ASIA, M&C Saatchi spoke about advertising in Asia in the next 9 years. “In the next 9/10 years the Asia region will continue to lead the way in digital and e-commerce, and this will open up huge creative opportunities for agencies. With its depth of talent and entrepreneurial nature, India, in particular, is well placed to take advantage of these opportunities.”
Manish Bhatt, Founder Director, Scarecrow M&C Saatchi spoke about where he sees Scarecrow in the next 9 years.
In the next 9 years, technology will probably make humankind crippled by offering the carrot of convenience and by showing the stick of a speedy life, and gradually turn our life into a robotic lifestyle. In that robotic era, in 2028, Scarecrow M&C Saatchi will be the champion in infusing human emotions to brands like no other in our industry, when most brands and its consumers will be craving for the highest level of emotional quotient.
And here is what Raghu Bhat, Founder Director, Scarecrow M&C Saatchi had to say; “The world is full of possibilities if you know where to look. In the past 9 years, we have created a solid foundation. In the next 9 years, we will build on this. Creativity will continue to be our biggest weapon. But its applications and scope will dramatically change. We will create cultural IPs, own media, deep dive into chosen verticals and handle global business.”