Social Kinnect has been awarded the social media mandate for Radio Mirchi. Under the mandate, Social Kinnect will be responsible for carving a social media roadmap for the brand across creative, media and ORM-led services.
This mandate was won following a multi-agency pitch, and will be operated out of the Social Kinnect Mumbai office.
Social Kinnect will be responsible for strategic positioning, content creation, and re-packaging the brand on digital platforms. The agency will also be involved in digital innovations, brand building, and online advertising to engage with the digital consumers.
Radio Mirchi is India’s leading FM radio brand owned by the Entertainment Network India Ltd (ENIL). It has the highest radio listenership across India, which is approximately 29 million listeners. Radio Mirchi is the first Indian radio brand to go international, and has a track record of developing innovative content and talk shows. Radio Mirchi already reaches more than 50Mn monthly active users across multiple digital platforms.
Commenting on the appointment of the new agency, Rahul Balyan, CDO, Radio Mirchi said – “Radio Mirchi is transforming into a digital and content centric organization. Our digital footprint has already doubled the overall reach of Radio Mirchi. We are known as an exciting brand on FM, and we look forward to creating the same level of excitement and engagement online through our partnership with Social Kinnect.”
Commenting on the win, Rohan Mehta, CEO – Social Kinnect said, “We are thrilled to be a part of Radio Mirchi’s progressive journey on digital. With this mandate, we look forward to helping Radio Mirchi in engaging with the digital-first audience. Radio Mirchi is a brand for the millennials, and we look forward to helping them build a brand voice that engages this audience. Radio and digital go hand-in-hand, and we will cement this partnership even further.”