Nishit Vora, Account Director, FoxyMoron in a conversation with Social Samosa takes us through his journey, with takeaways for making it in the digital world.
In a career spanning over 9 years, Vora has managed a diverse portfolio of brands & products across FMCG, BFSI, Entertainment, Consumer Durables and Automobiles sectors across his career. A part of Social Samosa’s 40 Under 40 list, Nishit Vora, takes us through the dynamics of the adverting & marketing world.
One thing you really love about your choice of career
Digital has consumed us and our lives revolve around it. This is the space to be in.
How would you explain your job to a 5-year-old?
“Sweetheart, the cereal you ate for breakfast, I showed your mom why she should buy it”
The Weirdest Brief/Pitch you have ever received
1. Create Brand Awareness & increase Consideration for a mosquito swat on International Mosquito Day.
2. Increase app installs for users to listen to different kinds of religious sermons/chants.
5 Jargons that have become a part of your life
Spends, Viral, Innovation, ROI, Awareness-Consideration-Trial.
Never Settle (yes it is from One Plus) and always push the boundaries.
#AllItTakes Advice bytes for career aspirants who wish to make it Big in your field
Be a Sponge – learn as much as you can. Domain knowledge coupled with brand & consumer understanding will take you far and wide.