#CelebrateWomenEveryday – P. C. Chandra Jewellers’s women’s day campaign hits the right notes

P. C. Chandra Jewellers

International Women’s Day, the official day to acknowledge and appreciate, acknowledge women in our life. But, what about every other day, as they get subjected to misogyny, bias, and stereotypes?

Very few value the other half of the population with every sunrise and one of the few are P. C. Chandra Jewellers who value Everyday Heroes, every day!

#CelebrateWomenEveryday, an initiative by P. C. Chandra Jewellers sheds light on everyday struggles of superheroes who deserve to be celebrated. Sharing the inspiring journey of a rickshaw driver, who in her quest to make a livelihood works day in and day out balancing her home, kids, and profession, the brand introduces us to a true hero.

Also Read: And the winners of #Superwomen2019 are…

Keeping the viewers glued right till the last second, the video paints a vivid picture of this gem of a person, who continues to shine every day in the face of all challenges and atrocities.

Further, walking the walk, P. C. Chandra Jewellers, gave its followers a rare opportunity to win a #TrueToYou, Diamond Pendant for the women who inspire every day. As a part of the initiative, users need to share an image of a woman in their life, who they look up to with a story explaining how these women created a big impact in their life.

With Celebrate Women Everyday, P. C. Chandra Jewellers brings forth an important thought – that women deserve the same respect, love, and acknowledgement every single day, no matter what!