GOZOOP wins Digital Mandate for amanté

GOZOOP bagged the digital media mandate of amanté -The International intimate wear brand. As part of its digital duties, the agency will manage the brand’s presence across social media and other digital platforms.

amanté is an international intimate wear brand, adding confidence, glamour and sensuality to every modern Asian woman’s wardrobe. A brand owned by MAS Brands, subsidiary of MAS Holdings South Asia’s largest supplier of niche market intimate wear, it embodies 30 years of excellence held by the conglomerate in lingerie manufacturing.

The brand is available in 1500+ outlets across partner stores in India, with a strong presence on leading online portals, along with its own direct to consumer brand stores and e-stores. MAS Brands has now extended to multiple consumer groups with three brands, amanté -which celebrates a decade long trust of discerning consumers, every dé by amanté- for value conscious consumers looking for pocket-friendly yet good quality products, and Ultimo – the specialist brand for the full-figured women.

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The mandate entails GOZOOP to build and reinforce the brand’s digital presence and create new, out-of-the-box communication strategies to strengthen brand awareness on digital platforms including social media and search engines. The association aims to integrate the digital presence across platforms and build content seamlessly across all platforms.

Commenting on the win, Ahmed Aftab Naqvi, CEO and Co-Founder, GOZOOP said, “Partnering with brands give GOZOOP an equal seat not just for driving digital communication, but also business innovation basis consumer insights and behaviour across platforms. amanté is one such partnership and we are looking to use our capabilities to accelerate the brand and help grow the business.”

Smita Murarka, Marketing Head, MAS Brands commented “We are excited about this partnership with GOZOOP! Being a leader in the lingerie industry in India, we are looking to connect with our audience through powerful digital content as they are spending most of their time online. amanté is glad to associate with an agency that understands the digital landscape very well and will help us meet our goals. MAS brands India is glad to associate with an agency that understands the digital landscape very well and will help us meet the goals for all our brands. We really look forward to seeing innovative ways to integrate our marketing strategies with their creative intellect.”