Morris Garages India ropes in Benedict Cumberbatch as brand ambassador to underline its British essence
Ever since their grand arrival in the Indian market, Morris Garages has leveraged its legacy brand image, altered to the preference and liking of their Target Audience here. Now, further strengthening their iconic British essence, Morris Garages India roped in stellar actor and renowned performer Benedict Cumberbatch as its brand ambassador.
Cumberbatch is a celebrated artist in India, popularly known for his illustrious performance in Dr. Strange, Sherlock, and The Hobbit. Identifying the taste and aspiration of their premium customer base, Morris Garages has associated with a personality fits seamlessly with the brand communication.
Rajeev Chaba, Managing Director and CEO, MG India, said, “As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation.”
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Making their association public, Morris Garages India released a short video featuring Benedict Cumberbatch as he takes the viewers through his association with the brand and how it goes way, way back. In his suave, classy, and pristine style, Cumberbatch with a doubt manages to convey the brand message with ease.
In the short yet communicative video, Cumberbatch re-instates his popularity amongst the youth, while underlining Morris Garages’s British heritage and the brand promise of a supreme product blended with sheer class.
With an apt choice of brand ambassador, Morris Garages India further strengthens its bond with their customer base.