#SS40Under40: Creativity is cultivated through challenges: Smitha Laxminarayan, Kotak Mahindra Bank

Smitha Laxminarayan

With over a decade’s experience under her kitty, Smitha Laxminarayan, AVP Marketing, Kotak Mahindra Bank and#SS40under40 winner shares her two cents on making it in the mad ad world.

With experience across domains, Smitha understands the Indian Media, Marketing, and Advertising industry. In conversation with Social Samosa, she shares a crisp view of her journey and how the industry has evolved over the years.

One thing you really love about your choice of career

Creativity is cultivated through challenges and it’s this challenge of constantly innovating new methods that keep me going

How would you explain your job to a 5-year-old?

Here’s what I would say: Well do you remember the day when mom was late to pick you up from school. You got angry and then I treated you with your favorite ice cream by the time we reached home. The twist is I had ordered it online by the time we reached.

So it’s about

Getting people to like You

Build relationships

Use tools like ice cream and internet to make it happen

The Weirdest Brief/Pitch you have ever received

The campaign idea should go viral on social. The benchmark is that I should get it on my what’s app group from my peers Then I know it’s a great content piece that we have created

5 Jargons that have become a part of your life

ROI, Viral/WOM, organic vs paid, mashup, real-time marketing.

Also read : #SS40Under40: Be authentic, listen what the audience wants: Aditi Shrivastava, Pocket Aces

Media, Marketing & Advertising Quote/Tips for our Audience

Read this quote when I started my work on content which I totally believe “Content builds relationships. Relationships are built on trust. Trust drives revenue.”

#AllItTakes Advice bytes for career aspirants who wish to make it Big in your field

#AllItTakes to just keep getting inspired, keep innovating, to learn from failures.


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