#SS40Under40: Be authentic, listen what the audience wants: Aditi Shrivastava, Pocket Aces

Aditi Shrivastava

From the making of Pocket Aces to becoming a part of Social Samosa’s 40 Under 40, Aditi Shrivastava, Co-Founder, Pocket Aces shares insights and learnings from her journey in the digital world.

Shrivastava, graduated magna cum laude from Princeton University majoring in Electrical Engineering and Computer Science. She moved on from Intellecap to co-start Pocket Aces and rest as they say is history. Take a look

One thing you really love about your choice of career

That our work from Pocket Aces (FilterCopy, Dice Media, Gobble, Loco) reaches, entertains, and brings a smile on faces of millions of people across India and the world.

How would you explain your job to a 5-year-old?

We make videos and shows about everyday life that 15-40-year-olds love to watch.

The Weirdest Brief/Pitch you have ever received

A chocolate brand asked us if we could integrate them into one of our web series AFTER the show had already released!

Also Read: #SS40Under40: Stay updated and network well: Anvesha Poswalia, Asian Paints

5 Jargons that have become a part of your life

– From brands: We want to create viral content!
– From brands: But is this as funny as your other stuff?
– From agencies: Here’s a brief. Can we get ideas by 5 pm today?
– From brands: Can we make our logo bigger?! What ROI can we expect from this content?
– From writers: Can the brand give feedback on the script in 1 day?”

Social Media Content Calendar 2019
Media, Marketing & Advertising Quote/Tips for our Audience

The time for digital has come! Digital has arrived.

Media, Marketing & Advertising Quote/Tips for our Audience

The time for digital has come! Digital has arrived.

#AllItTakes Advice bytes for career aspirants who wish to make it Big in your field

Be authentic, listen to what the audience wants, keep an eye out for data.


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