Twitter launches Timing is Everything, an insights tool for publishers

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Paawan Sunam
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Twitter Timing is Everything

Twitter Timing is Everything, shows data displaying engagement of your video content, providing more insights for you to choose the best time(s) to post to gain the highest engagement.

The tool, named, Twitter Timing is Everything, gives a breakdown of engagement, according to day and time and the respective engagement at that time represented by a visual chart. The chart doesn't show when your organic followers are watching your video, instead, it shows an aggregate when users on the platform, in general, are watching your video.

In an official blog, Twitter stated, "We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy".

Also Read: Testing: Twitter Hide Replies to help moderate conversations

The feature can be found in Media Studio, a platform to manage, monetize and measure your content with features like Library, Analytics, Monetization, Producer and now Timing is Everything.

Here's how to use Timing is Everything:

-Go to the Analytics dropdown menu within Media Studio and select Insights.

-Study the graph to understand when your audience is online.

-Experiment with Tweets, or scheduled Tweets, during the times of day that have the highest engagement.

Social media Media Social Media news Twitter features Video feature blog Content Social video content post Twitter News data news Monetization users platform Online Tweets strategy Followers Time Engagement publishers audience Analytics visual Organic monetize Tool official insights Producer studio media news library official blog chart mange measure Media Studio official blog Twitter organic followers Timing is Everything Twitter Timing is Everything visual chart