Hotstar Premium is simulcasting Game of Thrones – Season 8 at the same time as the US. Their new campaign promotes avoiding spoilers.
In the last GOT campaign, Hotstar Premium took the fight directly to torrents; this year the brand takes on every Thronie’s biggest nightmare – Spoilers. But instead of loathing spoilers, the campaign celebrates them through a film campaign; by handing the power of spoilers in the hands of Hotstar Premium subscribers. The campaign is further amplified through out-of-home.
Quoting on the campaign, Rahul Mathew, National Creative Director, DDB Mudra Group said, “For a manically followed show like Game of Thrones, spoilers as an idea is both insightful and creatively fertile. Then it was just a matter of bringing the idea to life in the most entertaining manner.”
Quoting on the campaign, Sunder Balasubramanian, Head – Marketing, Hotstar Pay said, “ The single minded proposition to communicate was that this year the GOT fans in India could watch it live with the U.S. on Hotstar Premium. The creative idea of ‘the first to the throne owns the spoilers’ captured this thought simply, and stayed true to the language and milieu of the show.”