She started her journey by getting her pictures featured by publications and blogs. And, now consistency has become Mehak Dhawan’s USP in the cluttered space for food bloggers.
In this interview with Social Samosa, she shares how she maintains editorial objectivity, tips for upcoming bloggers and more.
Looking back, where did it all begin?
So when I was in my second year college, I was working for Spoon DU & was part of 7-8 societies of my college. I have also been featured in top 30 girls you should know about in India, Spoon DU was an online food publication, run by students of Delhi University. I started clicking pictures which were featured by lots of publication, blogs and I was much appreciated for my work, hence in mid 2016 I started my own Instagram page.
What’s in the name?
So it’s a very funny story behind this, my name was initially kept in something common to my personal profile on gram, so that I don’t forget as 2 years back Instagram didn’t have feature of switch accounts. I never thought that this page will become so huge. When I decided to change keep something different it was too late and people started loving it already an now I have spotted uncountable pages with the similar name as to mine.
What is your USP in this cluttered space? How does your content give you an edge?
So with food blogging reaching its zenith, a lot of new people join in each day. I think my biggest USP is consistency, I try and make at least 4-5 posts daily and try to make it better from the previous one. Also every Sunday I try and conduct Sunday polls which not only have food related question but also fashion, gk, movie trivia. Also my biggest USP is the support from my family, which Im grateful for always, right from creating content, to how better I can be they help me out.
Please take us through your content creation process. How do you stay relevant and relatable?
So its very difficult to catch attention of people when you have 50 other options open. I have an organic reach, & I try to make my profile updated with niche content as well as street food, home recipes which people will love. Its very important to connect to your audience, as that’s the reason they are following me.
How do you take moolah with your efforts?
Initially I wasn’t aware of the fact how well you can earn by promoting, slowly and steadily I learnt. Brands approach you for the hardwork and effort you take in creating quality content & they are ready to pay you for your services.
How do you maintain editorial objectivity with the influx of brand briefs?
So I feel when a brand approaches you with a brief, at times its hard to satisfy there conditions as they might have different prerequisites, or ideas what they have decided. Since I understand my audience well so I try to create content keeping in mind both brand and my audience, the product should come out in a realistic way.
One instance/experience that made it all worthwhile
The growth. First 10k followers were the hardest and journey from 10K to 100K was phenomenal it took me round 10 months and from 100k to 200k its took me 7-8 months. So I feel the growth in short span made it worthwhile, the love & support from everyone. Another life changing experience would be invited at Bhagar singh college & Jesus & Mary college my own college to talk about blogging and other aspects, Indeed it was best time, the place where I arranged everything when we had speakers in college and a year later I was invited to the same place to share my experience.
Weirdest brand brief/request ever
Lots of barter collaboration or very less commercials that you don’t understand you should laugh or feel sorry for the state where brands and restaurants have reached in the name of marketing, cuz of some people who are spooling the industry. Nonethless everything comes with its set of good and bad I would say not weirdest, but recently had a very rough time with a brand for approvals probably the first time ever, I had to create content again and again.
If not blogging, you would be?
I would be working as a fashion industry working for buying agency / communication
A day in your life….
Working on content, making it better. Trying to reply to each and every instgram dm, work on my fedbacks try and spend time with my family and close friends. At time I’m working on national holidays also for my clients, so ya it seems easy but its hard at times.
Message/tips for upcoming bloggers
CONSTIENCY & HARDWORK is the only key to anything you do. Don’t ask for shot out or buy followers or likes just work hard, you will reach great heights.
Your Favorite Influencer
I think everyone is doing great.
The Future you foresee for your Personal Brand
Lots in store, watch out for more soon. I also want to stay humble, kind and helpful to each one in this industry & personally also while I reach great heights, with the efforts an hardwork.