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Anupriya Kapur, a Mom On The Run is here to share what lead her to this track and her journey so far that is giving everyone a run for their money.
Her blog shares accounts on parenting, recipes like chocolate ganache, reviews on products and more. In a sea of Mom bloggers what makes her special? Let's find out...
Looking back, where did it all begin?
I never set out of become an influencer. I started a blog post taking up running to beat depression. I started sharing my journey on the blog and Instagram and people liked what I share.
What's in the name?
My Instagram handle is my name and my blog is called momontherun.in. Mom on the run because literally and figuratively I’m always on the run and a large part of my blog talks about running and fitness. I chose to keep my name for Instagram as I wanted to share my life through the channel.
What is your USP in this cluttered space? How does your content give you an edge?
I don’t know if I can call it my USP, but I think it’s being myself and sharing my truth. That reflects on my content as it’s real and relatable.
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Please take us through your content creation process. How do you stay relevant and relatable?
I create content from my daily life and routine. I also keep myself updated with what’s happening around.
How do you take moolah with your efforts?
So whenever the brands reach out to me, I give a tentative cost for the same as long as the brand matches my sensibilities. I haven’t reached out or pitched to anyone yet.
How do you maintain editorial objectivity with the influx of brand briefs?
It’s a very tough balance. I faltered a few times before starting to put my foot down and work as per what I believe is right.
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Also Read: Interview: Being myself and sharing my truth is my USP: Anupriya Kapur, Mom On The Run
One instance/experience that made it all worthwhile
Through my Instagram, I got an opportunity to be on Josh Talks and raise awareness about post-partum depression.
Weirdest brand brief/request ever
For grandparent diapers, don’t even get me started.
If not blogging, you would be?
Entrepreneur. Which I already am now.
A day in your life….
I send my son to school, then I get to work which would include handling mails, ideating. Then I go for my meetings and shoot if required. Now that I also have a startup of my own, a lot of my time goes in to it.
Message/tips for upcoming bloggers
Be yourself. Create original content.
Your Favorite Influencer
There are way too many I seek inspiration from.
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The Future you foresee for your Personal Brand
A lot of travel and using my influence to inspire women to be their own person.