Interview: Being myself and sharing my truth is my USP: Anupriya Kapur, Mom On The Run

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Anupriya Kaur

Anupriya Kapur, a Mom On The Run is here to share what lead her to this track and her journey so far that is giving everyone a run for their money.

Her blog shares accounts on parenting, recipes like chocolate ganache, reviews on products and more. In a sea of Mom bloggers what makes her special? Let's find out...

Looking back, where did it all begin?

I never set out of become an influencer. I started a blog post taking up running to beat depression. I started sharing my journey on the blog and Instagram and people liked what I share.

What's in the name?

My Instagram handle is my name and my blog is called Mom on the run because literally and figuratively I’m always on the run and a large part of my blog talks about running and fitness. I chose to keep my name for Instagram as I wanted to share my life through the channel.

What is your USP in this cluttered space? How does your content give you an edge?

I don’t know if I can call it my USP, but I think it’s being myself and sharing my truth. That reflects on my content as it’s real and relatable.

Please take us through your content creation process. How do you stay relevant and relatable?

I create content from my daily life and routine. I also keep myself updated with what’s happening around.

How do you take moolah with your efforts?

So whenever the brands reach out to me, I give a tentative cost for the same as long as the brand matches my sensibilities. I haven’t reached out or pitched to anyone yet.

How do you maintain editorial objectivity with the influx of brand briefs?

It’s a very tough balance. I faltered a few times before starting to put my foot down and work as per what I believe is right.

Also Read: Interview: Being myself and sharing my truth is my USP: Anupriya Kapur, Mom On The Run

One instance/experience that made it all worthwhile

Through my Instagram, I got an opportunity to be on Josh Talks and raise awareness about post-partum depression.

Weirdest brand brief/request ever

For grandparent diapers, don’t even get me started.

If not blogging, you would be?

Entrepreneur. Which I already am now.

A day in your life….

I send my son to school, then I get to work which would include handling mails, ideating. Then I go for my meetings and shoot if required. Now that I also have a startup of my own, a lot of my time goes in to it.

Message/tips for upcoming bloggers

Be yourself. Create original content.

Your Favorite Influencer

There are way too many I seek inspiration from.

The Future you foresee for your Personal Brand

A lot of travel and using my influence to inspire women to be their own person.

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