Mark Zuckerberg announces the introduction of News Tab on Facebook

Mark Zuckerberg
Brand Saga

In a discussion posted by Mark Zuckerberg with Mathias Döpfner, CEO, Axel Springer, he announced the initiation of a news tab including the business model and ecosystem to support it.

In the same post he wrote, “It’s important to me that we help people get trustworthy news and find solutions that help journalists around the world do their important work”.

This year I'm hosting a series of discussions about the future of technology and society. This time I sat down with Mathias Döpfner in Berlin. He started his career as a journalist and he's now the CEO of Axel Springer, the largest publisher in Europe. We talked about the role quality journalism plays in building informed communities and the principles Facebook should use for building a news tab to surface more high quality news, including the business model and ecosystem to support it. We also discussed the privacy-focused vision I laid out for the future of social networking and the four ideas for internet regulation I published this weekend. These are important topics and I could have spent hours talking to Mathias about them. It's important to me that we help people get trustworthy news and find solutions that help journalists around the world do their important work.

Posted by Mark Zuckerberg on Monday, 1 April 2019

In the discussion he talks about “the future of journalism and the internet”. He said, he wants to build a product that would serve the people news from professional media separate from their personalized feed.

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“We’re not going to have journalists making news”, he says, the tab would be created in a way to compensate publishers whose content is selected.

He also mentioned that the product is still being studied and there is a chance that the product could help publishers struggling with the transition to digital content.

“There is a real opportunity in a separate news service to have better monetisation for publishers than we have in news feed,” he added.


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