Snapchat at their first-ever press event, Snap Partner Summit, announced partnerships with Photomath, Giphy and introduced AR Bar and Landmarkers.
Photomath, a mobile application which uses the phone’s camera to recognize mathematical equations and display their solutions. The association has resulted in ‘Scan’, the augmented reality developer platform having the ability to solve math problems.
Along with Photomath, Snapchat has also partnered with Giphy for the added ability of Scan, to detect objects and display similar GIfs. Scan, will be rolled out to all Snapchat users soon.
AR Filters have also been improved with new templates.
Snapchat previously had partnered with Amazon to create ‘Visual Search’ that allowed users to search for a product by pointing their app’s camera to a physical product or it’s barcode. Besides, Snapchat also partnered with Shazam to find a song suing their in-app camera. Features that came out of these two collaborations can also be used via Scan.
Dog Lenses and Cat Lenses appear to have gotten stocked up with new ones.
Evan Spiegel, CEO, Snap stated, “Our camera lets the natural light from our world penetrate the darkness of the internet . . . as we use the internet more and more in our daily lives, we need a way to make it a bit more human”, at the Snap Partner Summit, as reported by TechCrunch.
Once the feature is rolled out, you would see a Snapchat AR Bar with a Scan button. You can create or use any, from an estimated of 400,000 AR Lenses. AR Bar is designed to make it easier than ever before for Snapchatters to discover and navigate Lenses and camera search experiences on Snapchat. With AR Bar, for the very first time, Snapchatters will be able to Create, Scan, Browse, and Explore all in one place.
With Scan, relevant Lenses, including those created by Snap’s public community through Lens Studio, will dynamically surface for Snapchatters based on what is in the camera view.
Along with Scan, Snapchat is also launching new AR Features called Landmarkers. Landmarkers, will transform monumental places into entertaining and humorous sights with AR Filters.
Snap is updating Lens Studio to include even more capabilities for Lens creation, including templates for hand tracking, body tracking, and pet tracking.
For the first time, Lens Studio will include templates for Snap’s all-new Landmarker Lens experiences. These Lenses enable augmented reality experiences that can transform the world’s most iconic landmarks in real-time.
Templates for five locations are available to creators today, including: Buckingham Palace (London), United States Capitol Building (Washington, D.C.), Eiffel Tower (Paris), Flatiron Building (New York City), and the TLC Chinese Theater (Los Angeles), with more to follow.
Snap is also introducing new Scan partners.