Big Trunk Communications has won the media duties for Sugee group, a Mumbai based, realty business.
The agency will oversee the account's media planning and buying across digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.
Yatin Shildhankar, Marketing Director of Sugee group, remarks, “We are looking forward to building our brand from a media perspective. Big Trunk Communications brings in a mature team that understands the periphery of the Real Estate business.
We hope to rise to the challenges of real estate by driving path-breaking and innovative methods through the power of media in a universe where consumer attention is split across multiple devices."
Commenting on the win, Dinakar Menon, Business Head, Big Trunk Communications, says in a press release, "Sugee Group has grown exponentially with their rich experience in the real estate business. This is a prestigious win for us.
We look forward to working closely with the brand team and focus on driving powerful data driven communications. Through fresh thinking and insight on the brand along with innovative ideas, we aim to help Sugee exceed its core Marketing KPIs”.
Sugee Group is a realty business group that focusses on the redevelopment of residential projects that offer affordable and luxury housing in Mumbai.
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