Although Vijay Mallya owned defunct Kingfisher Airlines’ comeback seems to be dubious, the company’s other verticals under UBL are living up to the trend. Recently, Kingfisher Packaged Drinking Water launched it’s Kingfisher Rap Anthem 2019 with the members of IPL teams. Take a look at the Kingfisher IPL 2019 campaign here…
Featuring the likes of Virat Kohli, Steve Smith, Yuvraj Singh hailing from different IPL teams, Kingfisher has jumped onto the rap fever this season and has also revamped its signature Oo La La La Le O by making the cricketers who are divided by teams, to tune themselves to the rapped signature jingle of Kingfisher together.
Celebrating the true spirit of cricket and Kingfisher, the cricketers can be seen jamming and dropping the mic in a never-seen-before avatar. Termed as the ‘motivational rap’, the campaign aims to spread the true message of Kingfisher – Divided by teams, United by Kingfisher. The rap anthem waxes off the concept of division but focuses on the good times by upholding the true spirit of cricket.
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Amalgamating the essence of rap, cricket and it’s tagline divided by team united by KF, Kingfisher is confident that the rap jingle will spread the good times during the most celebrated cricketing season of the country.
Social Media chatter
The campaign is by Wunderman Thompson and is heavily promoted across social media with Kingfisher ringing in the Good Times with a host of innovative activities for its fans. Kingfisher’s and the teams’ social media handles are also buzzing with hashtags #UnitedByGoodTimes #KFRapAnthem and posts around it.
For the 12th edition of IPL, Kingfisher has joined hands with five teams – Royal Challengers Bangalore, Mumbai Indians, Sunrisers Hyderabad, Kings XI Punjab, and Rajasthan Royals.