Gemius retains the account of Badshah Masala for the creative and digital mandate for the third consecutive year.
Confirming the news, Anushree Pacheriwal, Co-founder & Creative Director, Gemius, says, “It’s an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past 2 years, our focus has been on building the brand’s online presence & engaging audiences with it through various digital campaigns consisting of interactive & relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends & digital media is the fastest & most accessible way to do it.”
Hemant Jhaveri, Managing Director, Badshah Masala, says, “Gemius has been able to maintain Badshah’s core values while simultaneously keeping the brand’s digital communication engaging & topical. We have seen the brand’s presence grow each year & are extremely happy to renew our creative association with them, hoping the same in the future.”
Gemius has executed great mass engaging campaigns and to keep a steady digital language that the audiences have come to recognize, Gemius has launched & has maintained the brand’s property of #BadshahKeSaath to conduct seasonal & occasional digital campaigns garnering the reach of over 19,404k on all its channels yearly, being on top in its category for engagement across platforms.
Gemius has had an array of brands in the fields of lifestyle & fashion, FMCG, Food & Beverages, Entertainment and Consumer Electronics. Gemius also handles creative and digital mandates of brands like Just In Time, Alpino Peanut Butter, Raisin Global, XYXX Innerwear, Wok On Fire, Enviro+ Batteries, TedXSurat & more.