With approximately 1.3 billion tonnes of food getting lost or wasted, Hellman’s new campaign, The Restaurant With No Food prompts us to a global emergency.
Hellmann’s, a line of mayonnaise and other food products new campaign falls in line with their tagline, “Bring Out the Best”. The campaign by Ogilvy UK exhibits an activity they performed, which asked people to get leftovers from their fridge and Hellmann’s would transform it into meals by preparing it with their products.
The advert features David Hertz, Celebrity Chef who was a helping hand in transforming people’s ‘useless’ leftovers into five-star meals.
Remarking the advert Daniel Balaban, Director of UN stated, “The idea is an extremely important wake up call on food waste.”
Formerly, Hellmann’s produced an advert on an activity they performed on the similar lines, in October, 2018. The advert enlightened us that Canadians waste enough food every minute to feed a stadium. In the advert, they showcased how they fed food waste to a stadium .
Hellmann’s has been on the environment-friendly path since a while now. In April, 2019, Hellmann’s announced that their products’ plastic jars and bottles sold in U.S. retail stores will be fully recyclable and made from 100% recycled materials.
Roughly one third of the food produced in the world for human consumption every year gets lost or wasted. Food losses and waste amount to an estimate of US$ 680 billion in industrialized countries and US$ 310 billion in developing countries.
Approximately, one in nine people do not have enough food to lead a healthy life, that’s 795 million people in the world.
Hellmann’s advert along with fulfilling a corporate social responsibility, also portrayed how their products can make the best out of waste. This campaign turns out as a good example for embedded marketing, where they show the potential of their products along with a strong message.