#CWCSpot: Star Sports rolls out #CricketKaCrown as with ICC World Cup just around the corner

Star Sports World Cup campaign

After the legendary Mauka Mauka, Star Sports ICC World Cup campaign 2019 is here.

Star Sports ICC World Cup campaign 2019 seeks to celebrate the spirit of India for clinching the trophy along with the preps by other nine teams.

10 teams and 45 days, 1 winner to lift the trophy, cricket’s biggest carnival- ICC World Cup 2019 – is set to kickstart on May 30 and all we want to do is hook up to our screens. As part of its pre-event buzz activity Star Sports, the official global broadcaster of the world cup has rolled out a campaign titled #CricketKaCrown.

The one-minute long video has been doing rounds across all social media platforms including Twitter, YouTube, Facebook, and Instagram. It portrays ICC CWC trophy as the ‘Crown of Cricket’, which every team going to England would have their eyes on. A total of 10 countries will participate and,  play each other in the round-robin format, having one dream in common, clinching one of the most coveted trophies of the sporting world. Capturing this sentiment as part of the campaign, the trophy is metamorphically referred to as the crown.

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Conceptualized and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown – the World cup trophy and, the focus is on that one Indian fan – Vicky who starts the fun banter by humming ‘Crown Cricket Ka Madamji Hum Le Jaayenge’ in front of the crowd. The element of fun grows in the campaign when fans from other countries are revealed as guests who have descended in the gathering to claim their ownership on the World Cup.

With a balanced team of bowlers, batsmen, and all-rounders, the Indian team is going to England for the ICC CWC 2019 with a strong unit led by Virat Kohli. The tournament is scheduled to be held in England and Wales between May 30th and July 14th. With more fan films in the pipeline, Star India is excited to bring the #CricketKaCrown theme alive and provide a spectacular TV viewing experience for the fans across the country. The campaign will have multiple films and fully integrated execution. Radio, activation, and digital will build a big idea of #CricketKaCrown.


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