Creating and distributing content for a targeted audience can attract & generate leads, engage users and expand the customer base IF you do it the right way.
"Does content marketing work?" is a question that the following statistics and industry updates will answer.
Statista states as of January, 2019, 4.4 billion people were active internet users and 3.5 billion were social media users. China, India and the United States rank ahead all other countries in terms of internet users.
Whichever category your brand belongs to, whatever product you're selling and whoever your target audience is, there is a huge possibility that they have an online presence and can be focussed on through the medium of social media.
Which is probably why, 91% of B2B marketers use content marketing and 86% of B2C marketers think content marketing is a key strategy and 60% of B2C marketers are committed to content marketing, as accounted by Optimonster.
A widely known saying in marketing suggests, to get value you need to to give value. Which means, you have to sideline your promotional dispatch and make your content valuable with information.
90% of the successful B2B content marketers prioritize their audience's informational needs over their own promotional message.
63% of businesses don't have a documented content strategy and 64% of marketers want to learn how to build a better content strategy (which explains why they don't have a documented content strategy).
65% find it a challenge to produce engaging content and 60% say that they can't produce content consistently. If you are a part of this lot, the following infographic by InfographicNow is the ray of light, in this dark night.
Check it out now, to unlatch the chains of disengagement and boost your presence.
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