Marketers

veep Marketing Lessons

Veep’s resurgence with Kamala Harris campaign and the takeaways for marketers from the show

A part of the discourse around Kamala Harris’ presidential campaign has been the comparison/likeness between her and Selina Meyer from HBO’s Veep. The resurgence in the show’s popularity gives a chance to glean marketing lessons that are tacitly evident in the titular character’s brand management.

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