Interview: Try, Learn and Share: Amrit Kaur, AmritKaurAmy

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Amrit Kaur, Blogger shares her ups and downs and everything in between from her blogging trek and the future she foresees for herself.

Amrit Kaur of AmritKaurAmy was once rejected for a barter collaboration by a brand due to having less followers than the required criteria. But, that only pushed her harder to impprove her work and the result was her being featured among Top 100 Indian Beauty Blogs (at number 18) by Feedspot.

She majorly focusses on posting about skincare and makeup and says her writing style is simple so it's easily understood by anyone. Read on to know more of her thoughts.

Looking back, where did it all begin?

I always had a keen interest in writing since childhood. A few years back, I quit my job and started working as a Freelance Writer. After two years of freelancing, I started posting on Instagram and within two months (March 2017) I thought of starting a blog and writing product reviews. It took me a few months to adapt to writing blogs and now it has been two years (March 2019) and I am loving the entire journey.

What's in the name?

I have seen that people often remember bloggers/influencers by their blog name rather than their real name. And I wanted people to recognise me by my name, so I named my blog as ‘AmritKaurAmy’. Since then 70% of people recognise me by the name ‘Amy’ and others by ‘Amrit Kaur’.

What is your USP in this cluttered space? How does your content give you an edge?

When I started I focused on Instagram and Blog only. I tried with YouTube videos as well in between but that didn’t work out well. So, at present my USP is to provide detailed, honest and useful content to my audience related to skincare and makeup. If you would be following me on Instagram (@amritkaur_amy) then you would get to see that I majorly focus on posting about skincare and makeup, along with some tips in between. My writing style is simple that can be easily understood by anyone. I prefer to include all the points that a person wants to know when reading about a product or brand or something else.

Please take us through your content creation process. How do you stay relevant and relatable?

For me, content creation is showing what I use or prefer or believe. Majorly, I post about the products, brands or topics which are related to my everyday life. I try out the beauty products for many days and use it in different ways to provide extra knowledge to my audience. I keep on trying different hacks so that I am learning something new and at the same time sharing my knowledge with my audience as well. So, my content creation process is simple – Try, Learn and Share!

How do you make moolah with your efforts?

Frankly speaking, for the last six months (touch wood) I have been seeing an improvement in my earnings through social media and blog. Before that paid campaigns were hard to get. But nothing is regular in this Freelancing industry, so the earnings are not fixed or regular in this field.

How do you maintain editorial objectivity with the influx of brand briefs?

Whenever I get a brief from the brand about a particular product then I always think of ways to make it look unique though different style of image or different caption, so that it doesn’t look monotonous like other bloggers/influencers. But there are times when the brand strictly wants the same pose or content by all the bloggers/influencers, so at that time I don’t get an opportunity to showcase my creativity.

One instance/experience that made it all worthwhile

There are many instances or experience happening around in daily life, but there is one instance that made me work harder in my blogging journey. There was a XYZ Brand (I won’t name it) that rejected me for a barter collaboration only because I had less followers (just 1K less as per their criteria). At that time I felt bad, but made up my mind to keep on working hard on my content. I was constantly appreciated by family, friends, fellow bloggers, brands, followers, etc. for my content so I was happy in my content creating world. And few months passed out and the same XYZ Brand approached me for a paid campaign (as now my number of followers fulfilled their criteria) but I refused to do it. So, this experience gave me the confidence that never give up on being rejected. As a result, today my interview is featured at Social Samosa and I am also featured among Top 100 Indian Beauty Blogs (at number 18) by Feedspot.

Also Read: Interview: Try adding your own element like style or talent to your content: Kanchi Shah

Weirdest brand brief/request ever

I haven’t received any weirdest brief or request by any brand, but there are few briefs that doesn’t fit well with the product or my niche so I either ask them to change or refuse to proceed with the campaign.

If not blogging, you would be?

I would be a teacher or painter.

A day in your life….

A day in my life starts with a glass of water. After this, I work out and complete my morning skincare regime and then scroll around social media and blog comments. Then after breakfast, I start with my professional working, along with attending calls, replying to emails and messages. Every day, I spend 1 hour on my social media or blog. During this hour I decide upon content creation, upload posts, write blogs and make a schedule for future posts. The remaining time is for family, we enjoy dinner and chat about daily life. My day ends with applying a good moisturizer, watching a few videos and then going off to bed for sleep.

Message/tips for upcoming bloggers

I would only say that ‘Never Giveup’, be honest to your work and stick to your own niche. Whenever you start blogging, at least give 2-3 years to get the maximum desired results.

Your Favorite Influencer

There are many who are my favourite, few of them are Sukhneet Wadhwa (Mscocoqueen), Aashna Shroff, Kritika Khurana (Thatbohogirl), Amy Katrianne (Amysmakeupbox) and Ravaljeet Kaur (Kaurvanity).

The Future you foresee for your Personal Brand

Yesterday only, I was talking about my future plans with my mother. I would keep on creating content and sharing information with my audience. As now I am getting a positive response from social media and blogging platforms, so I foresee ‘AmritKaurAmy’ among Top 100 Lifestyle Influencers in Delhi. It took me 2 years to come among Top 100 Indian Beauty Blogs, so now I am giving myself more 2 years to be among top lifestyle influencers in Delhi. If everything goes positive, so I might end up taking blogging as my full-time career like many other successful bloggers have at this time.

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