Interview: Find what makes your content unique: Samixa Tiwari, That Sassy Lady

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Samixa Tiwari

Samixa Tiwari, a blogger who writes about sustainable and ethnic fashion shares how in search of something different after graduation and marriage she came up with the blog That Sassy Lady.

What started as a quest to be different and not abiding by conventional norms, is a now a thriving fashion blog. Her blog, The Sassy Lady, is filled with articles like 'Creating urban boho looks from your closet', 'playing with prints' among others.

Read on to know more.

Looking back, where did it all begin?

Talking about writing skills, I got it from my parents. I wasn’t looking for a 9 to 5 job after my graduation and marriage. So in search of doing something different, I started my facebook page Girl-Talk. Where I shared tips & tricks for fashion & lifestyle related to girls. When people started appreciating it and I got an encouraging response, I decided to take it to the next level. And after one year as a content writer for other websites, That Sassy Lady was born!

What's in the name?

I was looking for something that could describe me and my passion altogether. So, a married woman (lady), who is bold, confident and passionate about what she is doing. Who was wanting to stand out in a crowd with the sass factor, made me choose That Sassy Lady.

What is your USP in this cluttered space? How does your content give you an edge?

My USP is how I write about sustainable and ethnic fashion. I create the content about how to repeat & recreate your looks. From something that is already in your closet. And my followers really like that because they can relate to it. They don’t need to buy anything new and to burn a hole in their pockets.

Please take us through your content creation process. How do you stay relevant and relatable?

Whenever I look at any piece, first I think about how many times it could be repeated differently. And others must be having something similar in their closet. Be it a white t-shirt, black dress, a piece of jewelry, etc. I don’t go overboard with experiments because I’m creating something that is easily executable with my followers. I try everything later and then go ahead with creating the post. They can afford and execute any of my looks easily, that is what makes my content relevant.

How do you make moolah with your efforts?

My blog helps me in getting recognition among brands and I only choose those if they are matching the criteria.

How do you maintain editorial objectivity with the influx of brand briefs?

If I am reviewing something, I go with both pros and cons. Brands believe us for the influence we create and so do our followers about the authenticity of the brand. So it’s our responsibility to maintain both. I don’t go on board with the brand if I don’t believe in it.

One instance/experience that made it all worthwhile

I was doing a drape every day different series and one of my follower draped the same way in a function. She got so many compliments that she tagged me in her posts. She thanked me for telling that there is not only a single way of draping a saree and which is totally feasible.

Also Read:#Interview: I like to think of my age as an advantage: Dollie Solanki, The Bombay Brunette

Weirdest brand brief/request ever

Do a blog post, Amazon review, Instagram post, Facebook post and share the pictures first before posting. Post only those what we approve and click again if it gets rejected.

If not blogging, you would be?

In some art or creative field! I am a software engineer but I really can’t connect to the corporate world. Art and creativity are what attracts me.

A day in your life…

Being married and running your own blog bring challenges sometimes. After the daily routine, I sit and write a few ideas I need to work upon. I keep 12 to 4 as my blogging and Instagram time after that it’s about me & my home.

Message/tips for upcoming bloggers

Do not do it just because everyone is doing it. Find what you have to offer to your followers and what makes your content unique. Keep the content original and don’t expect overnight fame.

Your Favorite Influencer

Well, there are few! But I always look upon Desi drapes (Isha Priya Singh) & Big Hair Loud Mouth (Neelu Thapa). Both of them are two totally different personalities with different styles. Like Priya is associated with sustainable fashion and connecting it to seasons and surroundings. On the other hand, Neelu is awesome with streetwear style that inspires me to think out of the box.

The Future you foresee for your Personal Brand

One of the Fashion Influencer who brought change in trends with Sustainable fashion.

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