Know Your Leader: Nitin Gadkari

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Nitin Gadkari secured his second term as the road transport and highways minister this year. Here’s a glimpse into how he uses social media as a communication tool.

Nitin Gadkari — Minister of Road Transport & Highways and Micro, Small & Medium Enterprises

Social media footprint

Nitin Gadkari’s Facebook and Twitter are filled with his life as a political leader who belongs to a party he endorses completely. Though there are instances of slightly informal content, most of it is a part of a larger narrative that is in sync with the ones put across by the Bharatiya Janata Party. He often shares and re-tweets posts by his colleagues. Due to a large number of posts being shared, the volume of original content created by him seems infrequent at first glance.

Also Read: Know your leader: Narendra Modi

Sharing a slice of work

Taking charge as Minister of Road Transport and Highways

Posted by Nitin Gadkari on Monday, 3 June 2019

His official website is a goldmine of information, detailing everything he has done as a politician. However, what makes it really interesting is how they have also included visuals that give us a glimpse of his personal and family life as well. The depiction is such that he has a strong personal support system. Divided into three parts, the website gives us a peek into his life as a leader, an innovator and one beyond politics.

People Connect

Gadkari’s Instagram presence emanates the vibe of a people’s leader. He shares pictures that are vibrant and engaging. While campaigning for the Lok Sabha elections, a majority of the pictures shared by him were of the reactions he got from people.

View this post on Instagram

ऋणानुबंध #नागपूर

A post shared by Nitin Gadkari (@gadkari.nitin) on

He regularly puts up festive posts, wishing his followers. Peeking through these are the mandatory photo op stage and rally political pictures. The fact that he writes in multiple languages — mostly English, Hindi, Marathi — also helps in creating that bond.

This is a part of the series — Know Your Leader. It’s an ongoing series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.


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