In an attempt to bring back parks back into play, Uber comes up with #ParksNotParking campaign, urging
people to convert parking areas into parks as they cover up a lot of space, resulting in a decrease in the number of parks.
Sustainability and the idea of rethinking urban planning and spaces is the inspiration behind Uber India’s new campaign #ParksNotParking.
The campaign aims to raise awareness about the ills of growing congestion and pollution in cities which are turning many of them into giant parking lots, thereby underscoring the urgent need to better utilize urban spaces for building parks. Besides providing much-needed oxygen, parks will also provide residents and sports enthusiasts the space to play.
Rapidly rising urban populations coupled with increasing private car ownership have restricted green and playing spaces. The much loved “gully’’ cricket, which has enabled millions of Indian children to enjoy the game and helped build India’s cricketing prowess is losing popularity.
Uber hopes its campaign #ParksNotParking will shape a movement to restrict parking and reignite the passion for gully cricket.
As an official partner and sponsor of the ICC Men’s World Cup 2019, Uber will cash in on the ongoing excitement for cricket by launching a digital-first campaign, supported by exciting on-ground activations across Mumbai, Delhi, and Bengaluru.
The Cricket nets will be set-up in high footfall areas in Kala Ghoda in Mumbai, South Extension in Delhi and Phoenix Market City in Bangalore to encourage residents to play the game and more importantly, rethink how we can build more sustainable cities.
Speaking about the campaign, Manisha Lath Gupta – Marketing Director, Uber India & South Asia, said, “Increased car ownership is robbing cities of their parks and much needed green spaces. Through our #ParksNotParking campaign, we aim to educate and encourage citizens to choose smarter and shared mobility solutions. Just as cricket builds bridges and helps people come closer together, we remain confident our initiative will build communities united by a vision of promoting more sustainable lifestyles.”