Kerala Tourism and Stark Communications have revived 2018’s #KeralaTales series, the Kerala Tourism campaign that took the ad world by storm.
After the 2018 flood created massive havoc and destruction in Kerala, God’s own country has done quite better since. Soon after the state undertook various initiatives and Kerala Tourism campaign to make Kerala the must-visit tourist hotspot again.
Kerala Tourism, this February, launched a global brand campaign, ‘Human by Nature’, offering a refreshing perspective of the state where human and nature fuse together in an enchanting spectacle. As per online reports, Kerala Tourism aims to attract tourists to the state that suffered huge losses in last year’s floods but has made vigorous efforts to completely wipe out the scars of the calamity in double-quick time.
Stark Communications, the agency behind the ‘Human By Nature’ campaign has now revived its #KeralaTales series for this year taking forward the ‘human’ touch to another level. The videos offer a broader and spectacular snapshot of the state delivering an emotional experience for the traveler who will see the world of Kerala from the eyes of a local. From portraying the zest of a 60-year footballer to the infamous backwaters to the secret behind authentic ‘chai’ and trippy monsoons to the massive green landscapes, the videos truly tell the scintillating #KeralaTales.
Such campaigns and initiatives are proving effective and seemed to be working for the motive of the tourism department. According to it, Kerala netted a record revenue of INR 36,528.01 crore from the tourism sector last year, clocking an increase of INR 2,874.33 crore. Over 16.7 million tourists visited Kerala in 2018 as against 15.76 million the previous year, recording an increase of 5.93 %.