Know Your Leader: Arjun Munda

A majority of updates posted by Arjun Munda are visual, giving a glimpse into his interaction with the public as well as his colleagues.

Arjun Munda — Minister of Tribal Affairs

Social Media Footprint

Arjun Munda often shares updates about his official meetings in the capacity of a Union Minister. He shares pictures of these meetings, coupled with context, documenting them in the process. This is mostly visible on Facebook and Twitter. He doesn't have a verified Instagram account. His official website details important public information about him. A major chunk of content put across by him are about the constituency he represents in the Lok Sabha, exuding an aura of a minister that feels responsible for the people who selected him.

Also Read: Know Your Leader: Giriraj Singh

Sharing a slice of work

There is an interesting raw quality to the pictures shared by Munda on social media. The pictures are not as polished as can be usually seen in most political communication on social media. This reflects how the pictures are being uploaded to disseminate information in real-time. Munda often shares creatives about special days, especially those that have a local significance to his constituency and state. These creatives feature him and his signature — a format that is common in outdoor political advertising.

People Connect

Munda's social media communication reflects his work and personality. In terms of people connect, there are ample images that document his interactions with people at public events where he is invited as a politician. These visuals create and showcase candid, warm imagery of his being.

This is a part of the series — Know Your Leader. It's a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.