MX Player amps up regional offering with 3 new series

MX Player Amps Up Its Regional Slate with 3 New Language Love Stories
Brand Saga

The 3 MX Exclusive Series & Mirchi Play Originals brings viewers endearing love stories in Marathi, Tamil, and Gujarati featuring some of the best talents in the industry.

This is in recognition of the under-served audiences in Tier II/ Tier III cities and their need for differentiated content.

Relive your magical firsts in the 6 episodic Marathi web series – Aani Kay Hava that is directed by Varun Narvekar of Muramba fame and stars real-life couple Priya Bapat and Umesh Kamat in the lead. It went live on 16 July and has been receiving a great response from audiences for the sweet narrative and the duo’s chemistry.

With Tamil web series ‘Kalyanam Conditions Apply 2.0’ – the much loved Mirchi Senthil and his wife Sreeja bring you the 6-episode version of what marriage actually entails because even holy matrimony, like all other important life decisions, comes with that little asterisk that says conditions apply. Watch their love, everyday banter and camaraderie unfold in relatable situations that every couple goes through. The series has been streaming on the platform since 22 July.

Read more:How to market an Original Series! MX Player’s Thinkistan takes an agile content marketing route…

Gujarati rom-com Do Not Disturb follows the conversations that flow in the bedroom of a modern couple essayed by Manasi Parekh Gohil and Malhar Thakar that is directed by Sandeep Patel of Love Ni Bhavai acclaim and penned by writers Mitai Shukla & Nehal Bakshi. The series has been streaming for free 26 July onwards on MX Player.

Elaborating on this development, Karan Bedi – CEO, MX Player said, “One of our key propositions for the year is to have a sharply segmented demographic focus so that viewers can consume entertainment in a language of their choice. I believe viewers of regional content will only continue to grow and as content creators – we must increasingly cater to this TG.”


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