Instagram’s ability to create awareness, engagement, and leads for brands & SMBs has been proved time and again. These tips can help you draft an Instagram Strategy to drive sales.
For brands today, Instagram is a very important social media platform to drives sales, interact with followers and maintain a digital presence. Being a visual-first space, Instagram provides an opportunity for brands to create narratives that can be conveyed within seconds. While the use of colours and other factors play an important role in the mix that builds an integral Instagram strategy, the way individual creatives are put together on the page is key to increase engagement. Here are a few quick ways that may help.
Introduce new products
Give your followers an exclusive peek into the new products you are planning to launch. If they have a tangible reason to follow, they will be more interested in your content because of the anticipation you create. Announcing new products on Instagram is a very good strategy. This is especially true if the products are from a limited edition line or belong to a seasonal, topical or exclusive line. A simple heads up can go a long way. Of course, being quirky helps through and through!
Don’t forget to interact
It is a very good practice to interact with your potential customers online. This is especially true when they ask for prices. A public reply instead of a direct message conversation helps maintain transparency and acts as a push for more people to interact as they feel heard by the brand. This is the space where even though they may not buy, the potential customers will remember you for the affection you showed them ‘that one time’. They are likely to make a purchase in the future.
Make them feel special
Sharing pictures of people who have bought your products is an excellent strategy to make more follow the trend. On one hand, you as a brand get a curated collection of content and on the other, your customers feel the gratification of being appreciated. Real feedback and reviews are the best. This may also lead the customers to click creative pictures to match the quality that’s evident on your page — enhancing their overall experience.
Peek-a-boo with the team
Your team is your biggest asset. Appreciating them publicly is not just good to boost morale but also a great way to engage your followers. Who is the team behind the product you are selling? What do they do? How do they contribute to the final product? Instagram is an excellent space to tell this tale and add value to the product. This practice will add a behind-the-scenes aspect to your efforts as well as give a personalised touch to the seemingly mechanical process of producing a product. Here, you tell your tale by offering a glimpse into your world.
Create a bigger narrative
What does your brand stand for? You can use Instagram as a tool to create a bigger narrative around your products and use this space to find others who believe in similar things. If you are a brand that sells eco-friendly products, this is an excellent medium to put across peripheral content. You can also use this space to promote others who engage in activities that you believe in. It’s good, engaging content and helps you create a collaborative environment for yourself, positioning yourself as a brand that is easy to approach and cares for causes they believe in.
Feel there are more ways to drive sales using Instagram? Tell us in comments or write to us at [email protected]