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5 quick ways to drive sales using Instagram

  • Indian Social Media
  • Social Networks
  • Instagram
Jul 11, 2019
Instagram Strategy

Instagram’s ability to create awareness, engagement, and leads for brands & SMBs has been proved time and again. These tips can help you draft an Instagram Strategy to drive sales.

For brands today, Instagram is a very important social media platform to drives sales, interact with followers and maintain a digital presence. Being a visual-first space, Instagram provides an opportunity for brands to create narratives that can be conveyed within seconds. While the use of colours and other factors play an important role in the mix that builds an integral Instagram strategy, the way individual creatives are put together on the page is key to increase engagement. Here are a few quick ways that may help.

Introduce new products

Give your followers an exclusive peek into the new products you are planning to launch. If they have a tangible reason to follow, they will be more interested in your content because of the anticipation you create. Announcing new products on Instagram is a very good strategy. This is especially true if the products are from a limited edition line or belong to a seasonal, topical or exclusive line. A simple heads up can go a long way. Of course, being quirky helps through and through!

View this post on Instagram

10 out of 10 people have no recollection of how many Basic Black Umbrellas they've owned, borrowed, stolen or lost in their entire lives. Don't you worry, our Umbrellas are COMING BACK IN STOCK TOMORROW ! You can check them out at afternoon 12 pm tomorrow. #NotYourBasicUmbrella . . . . . . #BlackIsBoring #backinstock #TheSouledStore #SouledStore #CelebrateFandom #OnlineShopping #ShoppingOnline #OnlineStore #OnlineShop #OnlineStores #OnlineShops #OfficialMerchandise #OfficialMerch #Umbrellas #Umbrella

A post shared by The Souled Store (@thesouledstore) on Jul 1, 2019 at 8:53am PDT

Also Read: Case Study: How Cleartrip doubled Instagram engagement in 30 days

Don’t forget to interact

It is a very good practice to interact with your potential customers online. This is especially true when they ask for prices. A public reply instead of a direct message conversation helps maintain transparency and acts as a push for more people to interact as they feel heard by the brand. This is the space where even though they may not buy, the potential customers will remember you for the affection you showed them ‘that one time’. They are likely to make a purchase in the future.

View this post on Instagram

#notyouraverageearrings

A post shared by Manjha – The Travelling Thread (@manjha.shop) on Jun 23, 2019 at 11:26pm PDT

Make them feel special

Sharing pictures of people who have bought your products is an excellent strategy to make more follow the trend. On one hand, you as a brand get a curated collection of content and on the other, your customers feel the gratification of being appreciated. Real feedback and reviews are the best. This may also lead the customers to click creative pictures to match the quality that’s evident on your page — enhancing their overall experience.

View this post on Instagram

Let your style speak for yourself – actually is true then! There's an abundance of simplicity, confidence and chic fashion sense oozing out of this photograph. Twinning in Cinnamon Dust Mul sarees paired with stunning blouses you guys look spectacular. There's a hidden mischief in your sparkling eyes and a positive sincerity in your words. That's exactly the attitude the world needs right now, while staying informed about their choices. Thank you for the lovely message. Keep slaying girls! ?? @rayiyer @vidhi.singh_ #Repost • • • • • • For me , This year is all about making #Responsible and #fair #fashion choices. Choosing brands which support fair wages and fabrics that are grown organically. Few questions to ask before you buy that piece of cloth – 1) Who made the garment and where ? 2) Is the fabric organic , sustainable, high quality ? 3) Is the Garment too cheap to include fair wages or is it too expensive to include common sense ? I’m a proud owner of one of softest piece of cloth I have ever owned and one which has been consciously created by @suta_bombay . Two percent of their sale goes straight to the weavers . #sutaforacause #sutaqueen #sutabombay

A post shared by Suta (@suta_bombay) on Jun 22, 2019 at 4:48am PDT

Peek-a-boo with the team

Your team is your biggest asset. Appreciating them publicly is not just good to boost morale but also a great way to engage your followers. Who is the team behind the product you are selling? What do they do? How do they contribute to the final product? Instagram is an excellent space to tell this tale and add value to the product. This practice will add a behind-the-scenes aspect to your efforts as well as give a personalised touch to the seemingly mechanical process of producing a product. Here, you tell your tale by offering a glimpse into your world.

View this post on Instagram

Ever wondered what work @epw.in looks like? Over the next few weeks we’ll introduce you to some of our team members, and take you to the desks that put each EPW issue together. Meet Tejas, who is part of our copyediting team. He’s going over final proofing changes just before this week’s issue goes to print.

A post shared by Economic and Political Weekly (@epw.in) on May 3, 2019 at 5:17am PDT

Create a bigger narrative

What does your brand stand for? You can use Instagram as a tool to create a bigger narrative around your products and use this space to find others who believe in similar things. If you are a brand that sells eco-friendly products, this is an excellent medium to put across peripheral content. You can also use this space to promote others who engage in activities that you believe in. It’s good, engaging content and helps you create a collaborative environment for yourself, positioning yourself as a brand that is easy to approach and cares for causes they believe in.

View this post on Instagram

HelpUsGreen not only repurposes temple flowers but also the floral waste generated from sustainable events in and around Kanpur. More power to @thelittlethings.in for encouraging sustainability through their events. #Repost @thelittlethings.in • • • • • REUSE*REDUCE*RECYCLE . . . Our aim is to keep our events sustainable in every way possible . . . We give away our fresh flowers used in the events to @helpusgreen. They #flowercycle them to make incense cones and sticks. . . . Every small step counts, because only the sustainable can sustain. . . . What's your story on sustainability? . . . #sustainableevents #reusereducerecycle #eventswithnowasteage #watchwhatyoudispose #loveyourplanet #itsoneandonly

A post shared by PHOOL (@phool.co) on May 3, 2019 at 4:01am PDT

Feel there are more ways to drive sales using Instagram? Tell us in comments or write to us at [email protected]

You may also like:

Instagram's Paid Partnership With tool rolled; testing Bookmark on Desktop
Instagram launches ads that enable users to message businesses on WhatsApp
9 Things Housing.com is doing right on Social Media
Report: Instagram leads as a global platform for Influencer Marketing
Xiaomi & Realme meet at the employee face-first crossroad
A peek into OYO Room's Instagram strategy

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Jagruti Verma
Jagruti is a mass media student in search for all things perfect. A lover of stories, book worlds and signs, she can find magic in almost everything she sees, reads and writes.

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