#TopicalSpot: Brands get creative in the wake of Facebook & apps outage

brands facebook down

Facebook, Instagarm & WhatsApp were down last night and brands made the most of it with topical posts through Twitter.

Facebook, Instagram & WhatsApp were down last night as a ‘routine maintanence operation’ triggered a bug, according to reports. Soon Twitter was filled with memes and reactions; #facebookdown & #instagramdown were trending on Twitter, followed by a few brands latching on to this trend.

Hours later, Facebook stated that the issue has been resolved and the apps should be back 100% for everyone. But, once something is on the internet, will always be on the internet.

Punny wordplay and innuendo have always been a part of brands’ topical tours. The same was observed with this trend. While Manforce Condoms went for the sex pun, Borges India re-iterated their brand promise.

Also Read: #SMLive 2019: Topical Marketing takeaways from Fevicol

Manforce Condoms

Borges India

Baskin Robbins India

Durex India


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#MazbootJod ki kasam.

A post shared by Fevicol (@fevicolkajod) on

Playgard Condoms

PVR Pictures

If we have missed out any interesting creative around this social media outage, let us know in the comments below or write to us on content@socialsamosa.com.


A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.