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Facebook, Instagarm & WhatsApp were down last night and brands made the most of it with topical posts through Twitter.
Facebook, Instagram & WhatsApp were down last night as a 'routine maintanence operation' triggered a bug, according to reports. Soon Twitter was filled with memes and reactions; #facebookdown & #instagramdown were trending on Twitter, followed by a few brands latching on to this trend.
Hours later, Facebook stated that the issue has been resolved and the apps should be back 100% for everyone. But, once something is on the internet, will always be on the internet.
Punny wordplay and innuendo have always been a part of brands' topical tours. The same was observed with this trend. While Manforce Condoms went for the sex pun, Borges India re-iterated their brand promise.
Also Read: #SMLive 2019: Topical Marketing takeaways from Fevicol
Manforce Condoms
We hope you made good use of the time. #instagramdown #instagramisdown #facebookisdown pic.twitter.com/uiMNfIRlSZ
— Manforce Condoms (@ManforceIndia) July 4, 2019
Borges India
Pinky promise! #InstagramDown #WhatsAppDown #FacebookDown pic.twitter.com/vJiySKwsJI
— Borges India (@Borges_India) July 4, 2019
Baskin Robbins India
The same kinda feeling you have when your stock of favourite flavour gets over at home. #InstagramDown #WhatsAppDown #FacebookDown pic.twitter.com/kTJUIpcZ5S
— Baskin Robbins India (@BaskinRobbinsIn) July 4, 2019
Durex India
Looks like it's time to get busy 😉. #InstagramDown #WhatsAppDown #FacebookDown, are you?
— Durex India (@DurexIndia) July 3, 2019
Fevicol
Playgard Condoms
All we needed was to go down! #InstagramDown #WhatsAppDown #FacebookDown but our motto was to #KeepPlaying. pic.twitter.com/iPsayDm6eN
— Playgard India (@PlaygardIndia) July 4, 2019
PVR Pictures
No distractions just me, my popcorn and the movie! #InternetDown #WhatsappDown #InstagramDown #FacebookDown pic.twitter.com/SnXUNGYzRI
— PVR INOX Pictures (@PicturesPVR) July 4, 2019
If we have missed out any interesting creative around this social media outage, let us know in the comments below or write to us on content@socialsamosa.com.