Stranger Things Season 3 is out now and so are the topical posts from the upside down.
Brands are not keeping the curiosity door locked and this morning along with coffee the topic of contemplation was "How can we do a topical post around this Netflix show that is trending on Twitter?"
In Jonathan Byers words, "Nobody normal ever accomplished anything meaningful in this world". So, it only makes to sense for brands to create a strange sensation.
Burger King took it's digital campaign a few steps further by changing their handles to 'Stranger King' and introducing an 'Upside Down Whopper' in select stores.
Netflix did a paid promotion with Snap and created an interactive ad through a Sponsored Lens for Snapchat. The 3D World Lens served as a doorway to the Upside Down - the virtual world that gives you an augmented reality experience. For instance, nosebleeds on selfies and touching a wall causing a scary arm to pop out.
Other brands engages through topical posts and Stranger Things themed tweets.