Unveiled on the occasion of International Breastfeeding Week, the campaign aims to empower breastfeeding moms as well as new-age parents.
International Breastfeeding Week is celebrated every year from August 1st to August 7th to support and encourage breastfeeding mothers. While only a mom can pump and breastfeed her baby, Chicco believes that the journey becomes easier when she gets all the support she can from everyone around her.
Through the campaign, Chicco not only encourages breastfeeding mothers but her closed ones to make the whole process pleasant and memorable. Chicco has also planned a contest on social media in which they will be inviting stories from mothers on how their immediate environment and Chicco has given them the necessary support they needed while breastfeeding and the best 3 entries amongst them will be felicitated.
On this occasion, Chicco Osservatorio’ (Chicco’s Baby Research Centre) quotes, “The milk of each mother is the perfect food for her baby. It contains all the nutritional principals required for growth up to 6 months of age and is recommended by the WHO* even after weaning. Besides supporting the growth of our little ones to grow well, breast milk also protects them from infections s, obesity and diabetes. When you go back to work or if you have to briefly go out, you can use a breast pump to avoid losing all these benefits. This useful equipment will serve not only to allow you to continue to give your baby your precious milk but also to avoid losing the stimulation of your breasts if, at the feeding time, you cannot be with your baby.”
According to Mr. Rajesh Vohra, CEO, Artsana India, “We at Chicco have always had the perfect relationship with mothers all around the world. We share every single day with them during an extraordinary period of their lives. A mother’s love for her children knows no boundaries and she will do whatever it takes to find the best for them. Our passion for creating solutions for mothers is similarly limitless. And when it comes to looking after babies, neither of us is prepared to compromise. We at Chicco have a holistic vision of babies and of the world they inhabit.”