Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin the impact of your social media marketing strategy.
Measurable results, ROI, cost-effective transmissions and efficient communication are some of the virtues that might put social media marketing above other traditional kinds. But one rookie mistake can put all your efforts at stake.
As of 2019, there is an estimate of 3.48 billion social media users. 95% of Social media users that are 18-34 years old are most likely to follow your brand via a social media platform. While this means that you’d be able to penetrate the marketing spectrum through social media and gain positive results, it also means that you are not immune to the adverse out-turns.
What are the mistakes that may lead to adverse out-turns? Trying to use every social media network, failing to discover potential audiences, using social media just for one-way conversations, and a few more.
Conversational Marketing has taught us that advertising on social media is a two-way street and the medium should also be used to assist and advice consumers who have already bought your product or are looking to buy. Indeed, 42% of consumers expect a response on social media within 60 minutes.
Posting too much too often is another miscalculation. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
One of the most common mistakes is taking it as it comes. Social media marketing strategy needs to be a well planned and documented one. 63% of businesses don’t have a documented content strategy and 64% of marketers want to learn how to build a better content strategy.
Your Marketing Lady compiles an infographic on Social Media marketing mistakes highlighting more of such mistakes that you need to avoid.