Know Your Leader: Amit Shah

Amit Shah has an official website that lists critical editorial articles and cartoons about his work. His social media presence is vibrant.

Amit Shah — Minister of Home Affairs

Social Media Footprint

Shah uses all social media platforms to visually communicate information related to his schedules as well as the events he participates in. However, there are plenty of occasions where just textual updates are shared. The Bharatiya Janata Party makes for the biggest part of his digital identity and communication. One of the most interesting parts of his online presence is that he has a page on his official website dedicated to cartoons criticising him and his work as a minister.

Sharing a slice of work

There is a larger than life aura to the visuals that feature him. The use of the colour orange is very prominent as well as disguised in these visuals. The shade can be spotted as elements in the creatives he shares as well as the clothes he wears to public events. He writes in Hindi and English. Personal opinions do find space in his social media communication but they are often in the form of parliamentary speeches (videos are shared online).

People connect

Shah uses local languages strategically. The content meant for specific geographies has captions in local scripts, which is sometimes accompanied by a caption in English. Shah almost always goes live during speeches, even in Lok Sabha, and appearances at public events. He frequently shares images of interacting with the public at large.

This is a part of the series — Know Your Leader. It’s a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.

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