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Know Your Leader: Amit Shah

  • Indian Social Media
  • Know Your Leader
Aug 12, 2019

Amit Shah has an official website that lists critical editorial articles and cartoons about his work. His social media presence is vibrant.

Amit Shah — Minister of Home Affairs

Social Media Footprint

Today is an important day for Parliament as two bills related to the state of JnK have been unanimously passed in both the Houses.

Modi govt has left no stone unturned for peace, prosperity and development of JnK. This further strengthens our resolve to ensure JnK’s progress.

— Amit Shah (@AmitShah) July 1, 2019

Shah uses all social media platforms to visually communicate information related to his schedules as well as the events he participates in. However, there are plenty of occasions where just textual updates are shared. The Bharatiya Janata Party makes for the biggest part of his digital identity and communication. One of the most interesting parts of his online presence is that he has a page on his official website dedicated to cartoons criticising him and his work as a minister.

Sharing a slice of work

आश्रम रोड, अहमदाबाद में नव-निर्मित इनकम टैक्स फ्लाईओवर का लोकार्पण किया। pic.twitter.com/gJoX4Zircn

— Amit Shah (@AmitShah) July 3, 2019

There is a larger than life aura to the visuals that feature him. The use of the colour orange is very prominent as well as disguised in these visuals. The shade can be spotted as elements in the creatives he shares as well as the clothes he wears to public events. He writes in Hindi and English. Personal opinions do find space in his social media communication but they are often in the form of parliamentary speeches (videos are shared online).

People connect

View this post on Instagram

Thank you #Jodhpur ? #DeshModiKeSaath

A post shared by Amit Shah (@amitshahofficial) on Apr 26, 2019 at 10:01am PDT

Shah uses local languages strategically. The content meant for specific geographies has captions in local scripts, which is sometimes accompanied by a caption in English. Shah almost always goes live during speeches, even in Lok Sabha, and appearances at public events. He frequently shares images of interacting with the public at large.

This is a part of the series — Know Your Leader. It’s a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.

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Jagruti Verma
Jagruti is a mass media student in search for all things perfect. A lover of stories, book worlds and signs, she can find magic in almost everything she sees, reads and writes.

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